It's a Guy Thing

Ive’s An Yu-Jin Highlights Fendi’s Peekaboo Soft Small Handbag In New Promotional Campaign

For the launch of the Peekaboo Soft Small bag, Fendi enlisted K-pop star An Yu-jin of IVE for an exclusive photoshoot that beautifully captures the essence of this new design. Her sophisticated and elegant presence perfectly embodies the bag's unique combination of softness, versatility, and timeless charm, all while celebrating Fendi's signature craftsmanship and innovation.

Part of the Fendi Women's Spring/Summer 2025 Collection, the Peekaboo Soft Small bag is a fresh evolution of the iconic Peekaboo Soft line. This compact version retains the signature softness, lightweight feel, and luxurious calfskin leather of its Medium and Large predecessors but introduces a modern crossbody functionality. With an adjustable strap that seamlessly attaches to the handle, it combines practicality with timeless style.

Image courtesy of Fendi

Designed for versatility, the Peekaboo Soft Small transitions effortlessly between hand-carried, shoulder, or crossbody styles, making it the perfect accessory for any occasion. Whether for a relaxed day out or an elegant evening event, its balanced proportions and versatility ensure it’s an essential addition to any wardrobe.

In the campaign, An Yu-jin showcases the Peekaboo Soft Small in two standout colorways: the classic elegance of camelia white and the vibrant freshness of matcha green. Styled with pieces from the Fendi Women's Spring/Summer 2025 Collection, she captures the youthful yet refined spirit of the season. One look features a delicate knitted dress adorned with soft floral embroidery, paired with the matcha green Peekaboo Soft Small, pink ballerina shoes, and playful Mamma Baguette charms. Another ensemble highlights a sleek black skirt styled with the camelia white Peekaboo Soft Small, perfectly complemented by Fendi Filo jewelry for a polished and sophisticated finish.

The Peekaboo Soft Small bag is now available for pre-sale at select Fendi boutiques worldwide and online at fendi.com starting January 9, 2025.